AirAsia has recently unveiled their own Thai idol group consisting of their own cabin crew and guest service Allstars.
The group, known as Véra, consists of five members: “Pleng” Thanissa (who is the former member of GAIA), “Min” Yasumin, “Mind” Dolaya, “Aimma” Nopnapa, and “Genne” Kanyakorn.
Their first stage, Véra DEBUT SHOW, had taken place at Siam Square with their debut single, “TICK-TOCK (Say It)”, a song that delivers a powerful message about the value of time.
The group’s music is produced by Benlussboy, a well-known T-POP producer, while the music video for “TICK-TOCK (Say It)” is directed by Best Nattha.
Says Ms. Tansita Akrarittipirom, Director of Commercial at Thai AirAsia, AirAsia is integrating Music Marketing into its branding strategy this year to connect with a wider audience, particularly Gen Z, who are highly engaged with T-Pop.
“At AirAsia, we encourage our employees to showcase their talents in all aspects. The debut of Véra allows them to bring their hidden potential to the stage… We’re confident that this project will resonate with younger audiences and bring fresh energy to the brand.”
She added that every member of Véra represents their dedicated operations team, reflecting the efficiency and punctual service that AirAsia provides to all passengers.
