CUCKOO Malaysia has announced the appointment of international superstar Lee Junho as CUCKOO Global Brand Ambassador.
This milestone marks a strategic evolution of a partnership that began in Korea in June 2022, signalling a broader commitment to championing healthier, happier living on an international scale.
In this expanded role, Lee Junho will represent CUCKOO across Malaysia, Singapore, Brunei, the United States and other Asian countries where the brand operates. His role will focus on driving greater awareness for CUCKOO’s diverse and holistic wellness ecosystem of solutions, which includes water purifiers, air purifiers, rice cookers, dishwashers, and more.
In Malaysia, Lee Junho joins forces with the CUCKOO Malaysia’s long-standing brand ambassadors, Dato’ Sri Siti Nurhaliza and Phei Yong. Together, the powerhouse trio unite global influence with deep local resonance to inspire more Malaysians to be #SAMASAMAHealthier.
“True excellence is born from patience and shared convictions, a belief that has seen CUCKOO’s relationship with Lee Junho mature from a Korean partnership in 2022 into a powerful global alliance today. We are thrilled to celebrate his appointment and welcome him to join the trusted presence of Dato’ Sri Siti Nurhaliza and Phei Yong. Together, I believe they will empower our mission to inspire healthier, happier lifestyles for all Malaysians,” said CUCKOO Malaysia Chief Marketing Officer, Queenie Goh.
The elevation comes at a defining moment in Lee Junho’s career. Following his global triumph in “King the Land” (2023), he continues to captivate audiences with his recent lead roles in the 2025 Netflix series “Cashero” and the critically acclaimed tvN period drama, “Typhoon Family”.