Electronics and gaming hardware brand Razer is now collaborating with BLACKPINK on a new collection.
On 22 December, the US-Singaporean company announced the news on social media, posting, “When the beat drops, you JUMP. BLACKPINK X Razer is coming, are you ready to #PlayInPink?”
According to YG Plus, the BLACKPINK X Razer Collection will be designed using the group’s signature pink, adding, “BLACKPINK has always pushed the boundaries in music and fashion, and this collaboration is an attempt to expand that spirit into the gaming field. We expect to be able to communicate with fans around the world in a bolder and new way.”
“Gaming and music are two of the most influential axes driving youth culture today,” said Addie Tan, Global Head of Razer’s Lifestyle Division. “Our collaboration with BLACKPINK goes beyond products to suggest a new lifestyle that embraces passion, performance, and individuality.”
The collection, which has not been revealed yet, is slated for release next year. Those who want the latest news about the collaboration can sign up with Razer.
(Photo Source: BLACKPINK IG, All Kpop)