In news that’s sure to make every Swiftie’s wildest dreams come true, global entertainment brand Madame Tussauds today unveils its biggest figure launch to date, creating not one, but 13 brand new Taylor Swift wax figures.
The figures, launching in 13 cities across four continents, will make guests feel as if they’ve stepped on stage at Taylor Swift | The Eras Tour.
This simultaneous multi-figure launch is the most ambitious in Madame Tussauds’ 250-year history, reflecting Taylor Swift’s standing as one of the most influential and enduring artists of the 21st century. The trailblazing star recently wrapped her record-breaking Taylor Swift | The Eras Tour – selling-out 149 dates across five continents – and now Madame Tussauds marks this legacy by immortalising iconic moments from the historic tour for fans around the world.
A team of more than 40 highly skilled Madame Tussauds artists has been working tirelessly for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from Taylor Swift | The Eras Tour. Images and footage released today reveal the Madame Tussauds Hong Kong figure celebrates the folklore era in show-stopping style.
Featuring dramatic split sleeves and leaf detailing embellishment, the new figure is dressed in a flowing green Alberta Ferretti dress, specially created by the designer for Madame Tussauds Hong Kong. The look is finished with green lace up boots and bespoke microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during Taylor Swift | The Eras Tour.
Madame Tussauds worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of theTaylor Swift | The Eras Tour’s most iconic looks – many of which will have special significance to the cities the 13 new figures will call home.
Taylor’s new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.
Following the iconic unveiling on 23 July, fans will be able to visit Madame Tussauds Hong Kong’s new Taylor Swift wax figure at the attraction from 24 July 2025.