Strap on your dancing shoes because OREO x BABYMONSTER is here to hit you up with a taste so good, it makes you dance.
This latest drop marks a continuation of OREO’s legacy of culture-defining partnerships, following high-profile collaborations that have captivated fans around the globe. With BABYMONSTER’s signature charisma and OREO’s crave-worthy taste, the OREO x BABYMONSTER collab is set to take over snack aisles and social feeds across Malaysia.
Consumers across the world are familiar with OREO’s beloved Twist, Lick, Dunk ritual. But OREO is switching up the track for this latest collaboration.
In a first for the brand, OREO x BABYMONSTER grooves to a new beat, putting a playful twist to the classic dunk ritual: Introducing the #TwistLickDance moment. With a bespoke song released by OREO and original choreography performed by BABYMONSTER, the #TwistLickDance challenge invites MONSTIEZ across Malaysia to rediscover their sense of rhythm with a bite of the all-new OREO taste.
“This collaboration puts us right on the pulse of culture,” said Lucas Levy, Mondelez Senior Director of Marketing, Southeast Asia. “By bringing together the playful spirit of OREO and the global energy of the new generation K-pop icons BABYMONSTER, we’re creating a shared moment where music movement and taste collide. With BABYMONSTER, we’re reimagining OREO’s iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans.”
Inspired by one of Korea’s hottest dessert trends, OREO reveals the limited-edition OREO BABYMONSTER Red Sandwich Cookies with Marshmallow Flavoured Crème, in celebration of BABYMONSTER’s bold identity.
OREO will also debut custom cookies personally designed by BABYMONSTER members. Available in-stores in fan-favourite core flavours of Vanilla, Chocolate, Strawberry and the limited-edition Marshmallow, MONSTIEZ can get ahold of photocards with purchase of an OREO x BABYMONSTER multipack.
Collect all 7 to complete the set and certify your place as a BABYMONSTER superfan!
To celebrate the launch, OREO is bringing exclusive experiences to Malaysian fans with nationwide roadshows, contests, and fun activities:
AEON IOI Mall Putrajaya : 14 – 19 Oct
AEON Big Midvalley : 21 – 26 Oct
Main Event – Lotus’s IOI Mall Putrajaya : 29 Oct – 2 Nov
Lotus’s E-gate Penang : 6 – 19 Nov
Village Grocer Southkey Johor Bahru : 6 – 9 Nov
Sunshine Farlim : 15 – 16 Nov
Lotus’s Ampang : 20 – 30 Nov
SOGO KL : 20 – 21 Nov
TF Value Batu Caves : 29 – 30 Nov
Midas Merge Tebrau Johor Bahru : 11 – 14 Dec
In Malaysia, fans can also take the excitement further by joining two special contests:
● Buy, Selfie & Win Contest (1 October – 31 December): Purchase any participating OREO x BABYMONSTER pack and upload your receipt or submit a selfie of yourself with OREO X BM Cookie to www.oreobm.com/. Stand a chance to win the sweetest Kpop Adventure to Korea and other BABYMONSTER official merchandise such as a BABYMONSTER Signed Album, Reversible hoodie,Light Stick and Jersey.
● #TwistLickDance Challenge (13 October – 31 December): Grab an OREO x BABYMONSTER pack and show off your best #TwistLickDance moves. Tag @oreo.mysg on Tiktok and use the hashtags #TwistLickDance and #OREOxBABYMONSTERMY. Stand a chance to win the sweetest Kpop Adventure to Korea and BABYMONSTER official merchandise!
