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There’s no denying that more and more production companies are trying to expand their business ventures in order to avoid being dependent on only one source. This goes the same for KRU Entertainment, who will be launching its own e-commerce platform soon.

According to Dato’ Norman Abdul Halim, President and CEO of KRU Entertainment, the platform will be given the name iLike, and it will mark one of the company’s new transformations.

“iLike is an e-commerce platform that we have been planning since September last year and has now entered its final phase prior to launch.

“This is a platform to helm influential figures like artistes, icons in various fields, even micro influencers in promoting their products online.

“They will not just promote their products, they can also work with local entrepreneurs to promote products that are already available and indirectly, this will help boost the economy,” said Norman, as per Harian Metro.

He also stated that the platform will be open to other artistes, not just the ones signed under KRU Entertainment.

At the moment, he already has more than 20 celebrities who are interested in joining the e-commerce platform, which will officially launch this 11 October.

(Photo source: Norman Abdul Halim’s Instagram)