Held at A&W’s first drive-in outlet in Petaling Jaya at the end of November, the festival featured fun activities for both families and young adults, as it aims to rekindle fond memories for older customers who have enjoyed dining at A&W, and to appeal to the new generations with the brand’s current quality and tasty menu offerings.
|A&W successfully held its first A&Wesome Festival.|
|Great Root Bear ready to serve visitors with yummy treats at this A&W food truck.|
“The advantage we have is a brand that has strong affinity among Malaysians who grew up in the 70’s and 80’s,” said George Ang, Chief Executive Officer of both A&W Malaysia Sdn. Bhd. and Inter Mark Resources Sdn. Bhd. (IMRSB), in a press statement.
|A&W’s signature Coney this year added new flavours,
like the Buttermilk Cheese Coney and Sichuan Mala Coney.
Ang is also introducing A&W’s new dessert kiosks at high traffic shopping malls soon.
|Soon A&W waffle lovers will get to eat this in to-go form!|