It was revealed that EXO’s Baekhyun is venturing out on his own yet again, as he establishes a new agency for his solo career.
According to sources, on 9 November, Baekhyun completed the registration of his entertainment agency, B.EON Entertainment, which he established last September, as a popular culture and arts planning business with the Gangnam District Office in Seoul.
Its operations include album production and distribution, concert planning, and singer and actor management.
Baekhyun is known to be in a legal dispute with his former agency INB100, which he personally founded in 2023, and later incorporated into ONE HUNDRED LABEL under Cha Ga-won.
However, a conflict with Cha began as issues regarding alleged unpaid settlement and signing bonuses surfaced. Baekhyun, as well as EXO’s Chen and Xiumin, notified INB100 of the termination of their exclusive contracts last March, and in August, they filed for an injunction to suspend the validity of the contracts, which was granted.
A lawsuit regarding the validity of the exclusive contracts is currently underway.

(Photo Source: Baekhyun IG)
