SEVENTEEN’s The8 has recently been named the latest house ambassador for Louis Vuitton.
The news was shared by the luxury brand on 19 April via Weibo, stating, “What kind of artistic inspiration did brand ambassador The8 gain from walking among the large paintings full of emotional tension? From now until October 19, the “Paintings of Nature” exhibition will be presented at Louis Vuitton Beijing Espace Culture and Art Space.”
The post also comes with a video of the singer, real name Xu Minghao, walking towards a yellow painting.
Said the brand, “The8’s constant effort and bold challenges in music and performance naturally align with the craftsmanship and spirit of continuous innovation we strive for.”
It was earlier this year that Louis Vuitton featured the song “Bad Influence” by SEVENTEEN as part of its Men’s Fall/Winter 2025 collection in Paris.
(Photo Source: The8 IG)