Mi Sedaap kicked off an exciting new chapter today at Sunway Pyramid in Selangor with the grand launch of their revamped Korean Spicy Chicken Ramen, marking a significant upgrade to their popular instant noodle line. The six-day launch event, running from 11-16 February at the LG Orange Concourse, transforms the space into a vibrant celebration of Korean culinary culture.
The upgraded noodles, crafted from premium Australian and Canadian wheat flour, deliver an enhanced texture specifically designed to complement the authentic Korean spicy sauce. This new formulation allows consumers to customise their spice levels while enjoying the rich, authentic flavors that Mi Sedaap has become known for.
“Korean culture has become an integral part of Malaysian life – from entertainment to cuisine,” notes Country Manager Ng Hock Guan. “Our Korean Spicy Chicken range bridges this cultural connection by offering an authentic Korean taste with an ASEAN twist that appeals to local palates. We’re elevating the instant noodle experience through premium ingredients and innovative flavors.”
The launch event features none other than K-Drama heartthrob Ahn Hyo Seop as the brand’s official ambassador. The popular actor stars in Mi Sedaap’s latest TV commercial, where he enthusiastically endorses the authentic Korean taste of the product, declaring that these noodles “truly taste like Korea!”
In a bold move to reach Malaysian consumers, Mi Sedaap has announced an unprecedented 1 Million Cup Giveaway campaign. The brand is deploying roving trucks and installing vending machines throughout Klang Valley, starting with 10 locations and expanding to 20 by year-end. This initiative aims to bring the taste of Korea directly to Malaysian consumers, making it more accessible than ever.
Shoppers can also take advantage of an exclusive 5+1 promotional pack available at participating retailers nationwide. The launch celebration at Sunway Pyramid features interactive games, exclusive giveaways, and spicy challenges that put contestants’ heat tolerance to the test.
The revival of Mi Sedaap’s Korean Spicy Chicken Ramen represents a perfect blend of authentic Korean flavors with Malaysian sensibilities, offering consumers an accessible way to enjoy premium instant noodles that truly capture the essence of Korean cuisine.
