The Hong Kong International Film Festival Society (HKIFFS) has named Karena Lam as the ambassador for the 48th edition of its festival (HKIFF48).

Karena, who is also a recipient of multiple Hong Kong Film Awards and Golden Horse Awards, will succeed Aaron Kwok, who held the position of HKIFF ambassador for the past five years.

Additionally, Karena will serve as one of the three jury members for the Firebird Awards’ Young Cinema Competition (Chinese Language) this year.

“Films have had a significant role in my life since childhood. When the Society approached me to become their ambassador, I was thrilled and honoured,” expressed Karena. “As the ambassador of the longest-running international film festival in Asia and one of Hong Kong’s most important cultural events, I am excited to join the audience in watching films from around the world and share my viewing experiences with them.”

In addition to the announcement, HKIFFS has also unveiled the main visuals for HKIFF48 and HKIFF Industry Project Market, set to take place from 11 to 13 March 2024 during the Hong Kong FILMART.

The HKIFF48 is scheduled from 28 March to 8 April 2024.

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(Photo Source: HKIFFS IG)