It was revealed that Prudential Corporation Asia (Prudential) is also turning to K-pop as a way to communicate with their consumers.

The brand recently became the first regional life insurer in Asia Pacific to be cooperating with a Korean supergroup SuperM to launch a new campaign called “We DO Well Together” to spread positive energy to the people across Asia.

According to Nic Nicandrou, the Prudential Corporation Asia Chief Executive, “Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times. Together, we want to motivate people to attain wellness in a positive, proactive and fun way.”

“This latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business,” he added.

Members of the super idol group, SuperM

On the other hand, members of SuperM stated that their goal is to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well during the tough times.

“We share a common mission with Prudential to help improve people’s wellness and drive optimism in good and bad times. Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together.”

The two parties will be holding a series of events to motivate people to lead healthier lives and achieve better wellness throughout the year. Details will be announced later.

The members of SuperM

Formed in 2019 by SM Entertainment and Capitol Music Group, SuperM is a collaborative group consisting of seven members from top K-pop idol groups beloved by millions of fans across the globe – Taemin from Shinee, Baekhyun and Kai from Exo, Taeyong and Mark from NCT 127, and Ten and Lucas from WayV.