Malaysian ARMY, head to Sunway Pyramid! The OREO x BTS pop-up is live at Blue Concourse until 14 June 2026, where you can sample the new limited-edition Hotteok flavour, submit your love letter to BTS, and redeem exclusive OREO BTS merchandise with qualifying purchases — while stocks last.

OREO and BTS fans, this one’s for you. RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook have joined forces with the world’s #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar–pancake flavoured OREO cookie created by BTS and dedicated to BTS fans. This collaboration is part of a playful global movement across 80+ markets with BTS and the OREO brand.

Together with pop royalty BTS, the OREO brand has turned their iconic cookie and delicious flavour into a global conversation that brings playfulness to life, sparks fan excitement, and ultimately leads culture.

The result is a deeply personal flavour creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavours of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets.

“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honour. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” said BTS. “We’re just so proud to add our own chapter to OREO’s amazing story.”

As the band celebrates its 13th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited Edition OREO & BTS Cookies to unveil the message!

The Limited Edition OREO & BTS Cookies are available only for a limited time, while supplies last.

Starbucks Malaysia has recently announced the Kopi Creator Kolektif (KCK) Class of 2026, unveiling ten emerging Malaysian artistes – five musicians and five filmmakers – selected for a creator development programme featuring industry‑led masterclasses and mentorship. The finalists will present their original music and film teasers on 16 May at Starbucks Reserve® IOI Mall Damansara, where one winner from each cohort will receive a prize valued at RM10,000.

Kopi Creator Kolektif is a creative platform by Starbucks Malaysia designed to support young Malaysian talent by connecting emerging musicians and filmmakers with creative collectives and industry mentors. Rooted in Starbucks “Third Place” philosophy, the programme serves as an incubator for creative growth, with Starbucks® coffeehouses providing the space where ideas can be developed, shared, and discovered.

“At Starbucks, we see our coffeehouses as the ‘Third Place,’ a welcoming space where Malaysians can connect, exchange ideas and feel part of something larger than themselves,” said Zakiah Hanim Md Zaki, Director of Marketing & Loyalty, Berjaya Starbucks Coffee Company Sdn Bhd. “It’s inspiring to see Malaysia’s creative talents come together through Kopi Creator Kolektif. We’re proud to support a campaign rooted in originality and connection by opening our coffeehouses for Malaysian stories to be discovered, supported and celebrated.”

“A thriving creative culture relies on having room for new voices to emerge, experiment, and grow. Platforms like KCK matter because they create that room, not only by giving young filmmakers a platform to share their work, but also by allowing audiences and communities to discover the perspectives shaping the next generation of Malaysian storytelling,” said Adam Zainal, Director, mentor for the Film Cohort, and an alumnus of Multimedia University’s Faculty of Cinematic Arts.

Malaysian artistes responded to an open call earlier this year, submitting original ideas and creative portfolios for consideration. Entries were reviewed by a panel of industry professionals, where ten standout musicians and filmmakers were selected. The finalists will go on to participate in a curated development programme designed to support their creative journey from craft to showcase.

For the music cohort, Breaking Music will lead the programme with masterclass sessions on their personal brand identity and original songwriting, helping finalists strengthen both artistry and live readiness. Music finalists will also receive access to studio time and industry-grade equipment to help develop, refine and rehearse their material for the showcase.

For the film cohort, Weekend Boys Studio and Multimedia University (MMU) Faculty of Cinematic Arts will support finalists through mentorship and guided development sessions, focusing on strengthening storytelling and production craft from concept to screen.

“We’re proud to be part of this campaign because opportunities like this can make a real difference for emerging artistes. Giving back to the creative community matters to us, and it’s a privilege to work with these five finalists over the coming weeks. There’s already a lot of promise in this Class of 2026, and I’m excited to see how they develop as they work towards the chance to record their own EP,” said Isaac Ravi, mentor for the Music Cohort, co-founder of Breaking Music.

On 16 May 2026, Starbucks Malaysia invites Malaysians to join and support the KCK Showcase as the Class of 2026 takes centre stage at Starbucks Reserve IOI Mall Damansara. At the showcase, each music finalist will perform at least one original song, while film finalists will premiere a teaser from the film concepts they pitched. This will be a moment of discovery where Malaysians can encounter new voices, and creators can step forward with work they have developed through the programme.

The winning musician will receive a four-track EP recording deal, while the winning filmmaker will receive the production of their original short film, with each prize valued at MYR 10,000.

Follow the journey of the Kopi Creator Kolektif Class of 2026 and learn more about the 16 May 2026 live showcase via Starbucks Malaysia’s official Instagram page: @mystarbucks.

Internationally renowned cheesecake brand KUMO KUMO will make its Malaysian debut this Saturday with the grand opening of its first-ever outlet at Sunway Pyramid, bringing its signature soft, cloud-like cheesecakes and playful dessert experience to local fans.

With a strong presence in Thailand, China, and Australia, KUMO KUMO has built a loyal following for its fluffy, “kumo” (cloud)-light cheesecakes and indulgent ice cream. The Sunway Pyramid outlet marks the brand’s first step into Malaysia, with more locations planned as it expands nationwide.

To mark this milestone, KUMO KUMO has invited Malaysian singer Sam CN, one-half of the popular duo FS (Fuying & Sam), as its “One-Day Store Manager” for the launch event this Saturday. Recently nominated for TC Candler’s “The 100 Most Handsome Faces 2025”, Sam stands as one of Malaysia’s representatives on this year’s list, recognised for his on-screen charm and rising international profile.

During the event, Sam will put on the KUMO KUMO uniform, interact with fans, and personally participate in key store activities:

• Performs live hot stamping on freshly baked cheesecakes with a limited-edition Sunway Pyramid grand opening stamp
• Takes part in a mini sharing session about his first impressions of KUMO KUMO Malaysia, his love for Japanese-style cheesecakes, and his experience as One-Day Store Manager

There will also be a fan interaction activity for the first 100 visitors to receive limited-edition merchandise (first-come, first-served).

A vibrant travelling exhibition traces centuries of culinary craftsmanship, bringing Japanese food culture to Malaysian audiences.

Malaysian food lovers are getting a rare treat this month as Japan Foundation Kuala Lumpur (JFKL) brings “I Love Sushi” – an immersive exhibition celebrating one of the world’s most beloved dishes – to the capital.

Running from November 14 through December 31 at Ur-Mu @ The Toffee in Bukit Bintang, this isn’t your typical food exhibition. Think less “look at pretty pictures of fish” and more “deep dive into centuries of Japanese culinary evolution.”

More Than Just Raw Fish

Organized in collaboration with the Embassy of Japan, Urban Museum Kuala Lumpur, and Sushi Hibiki, the exhibition reimagines sushi as what it truly is: a cultural masterpiece that reflects Japan’s creativity, precision, and profound respect for nature.

Visitors can explore how sushi evolved from an ancient preservation method to the elegant nigiri-zushi of the Edo period, eventually becoming the global phenomenon we know today. The exhibition features captivating visuals, interactive displays, and digital experiences – including a virtual reality “sushi shop” that lets you step into an authentic Japanese sushi-making environment.

Master Chef in the House

The opening will feature an exclusive demonstration by Chef Makoto Saito Sam, owner of Sushi Hibiki and a Japanese Cuisine Goodwill Ambassador. Known for his dedication to authentic Japanese cuisine in Malaysia, Chef Saito will conduct a sushi-making demonstration, tasting session, and talk offering behind-the-scenes insights into Japan’s dynamic sushi culture.

It’s a chance to understand the artistry and precision that goes into every roll, every slice, and every perfectly formed piece of nigiri.

A Taste of Cultural Exchange

Part of a decade-long world tour that began in 2022, “I Love Sushi” serves as a bridge between cultures, proving that food – much like art – has the power to connect people across borders.

After its KL run, the exhibition will travel to Terengganu and Kota Kinabalu, giving sushi enthusiasts and culture lovers across Malaysia a chance to experience Japan’s timeless culinary story.

Exhibition Details:

• Dates: November 14 – December 31, 2025
• Location: Ur-Mu @ The Toffee, Level 4, 2 Jalan Raja Chulan, Kuala Lumpur
• Admission: Free entry
• More info: Japan Foundation KL website

Whether you’re a hardcore sushi fan or simply curious about Japanese culture, this exhibition offers a fresh perspective on a dish that has captured hearts (and stomachs) worldwide. And who knows – you might just gain a newfound appreciation for the wasabi on your plate

The “I Love Sushi” exhibition is organized by Japan Foundation Kuala Lumpur in partnership with the Embassy of Japan in Malaysia, Urban Museum Kuala Lumpur, and Sushi Hibiki.

(Feature Image credit: https://www.jfkl.org.my/events/i-love-sushi-exhibition/)

Strap on your dancing shoes because OREO x BABYMONSTER is here to hit you up with a taste so good, it makes you dance.

This latest drop marks a continuation of OREO’s legacy of culture-defining partnerships, following high-profile collaborations that have captivated fans around the globe. With BABYMONSTER’s signature charisma and OREO’s crave-worthy taste, the OREO x BABYMONSTER collab is set to take over snack aisles and social feeds across Malaysia.

Consumers across the world are familiar with OREO’s beloved Twist, Lick, Dunk ritual. But OREO is switching up the track for this latest collaboration.

In a first for the brand, OREO x BABYMONSTER grooves to a new beat, putting a playful twist to the classic dunk ritual: Introducing the #TwistLickDance moment. With a bespoke song released by OREO and original choreography performed by BABYMONSTER, the #TwistLickDance challenge invites MONSTIEZ across Malaysia to rediscover their sense of rhythm with a bite of the all-new OREO taste.

“This collaboration puts us right on the pulse of culture,” said Lucas Levy, Mondelez Senior Director of Marketing, Southeast Asia. “By bringing together the playful spirit of OREO and the global energy of the new generation K-pop icons BABYMONSTER, we’re creating a shared moment where music movement and taste collide. With BABYMONSTER, we’re reimagining OREO’s iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans.”

Inspired by one of Korea’s hottest dessert trends, OREO reveals the limited-edition OREO BABYMONSTER Red Sandwich Cookies with Marshmallow Flavoured Crème, in celebration of BABYMONSTER’s bold identity.

OREO will also debut custom cookies personally designed by BABYMONSTER members. Available in-stores in fan-favourite core flavours of Vanilla, Chocolate, Strawberry and the limited-edition Marshmallow, MONSTIEZ can get ahold of photocards with purchase of an OREO x BABYMONSTER multipack.

Collect all 7 to complete the set and certify your place as a BABYMONSTER superfan!

To celebrate the launch, OREO is bringing exclusive experiences to Malaysian fans with nationwide roadshows, contests, and fun activities:

AEON IOI Mall Putrajaya                              : 14 – 19 Oct
AEON Big Midvalley                                     : 21 – 26 Oct
Main Event – Lotus’s IOI Mall Putrajaya      : 29 Oct – 2 Nov
Lotus’s E-gate Penang                                  : 6 – 19 Nov
Village Grocer Southkey Johor Bahru         : 6 – 9 Nov
Sunshine Farlim                                            : 15 – 16 Nov
Lotus’s Ampang                                             : 20 – 30 Nov
SOGO KL                                                         : 20 – 21 Nov
TF Value Batu Caves                                      : 29 – 30 Nov
Midas Merge Tebrau Johor Bahru               : 11 – 14 Dec

In Malaysia, fans can also take the excitement further by joining two special contests:

● Buy, Selfie & Win Contest (1 October – 31 December): Purchase any participating OREO x BABYMONSTER pack and upload your receipt or submit a selfie of yourself with OREO X BM Cookie to www.oreobm.com/. Stand a chance to win the sweetest Kpop Adventure to Korea and other BABYMONSTER official merchandise such as a BABYMONSTER Signed Album, Reversible hoodie,Light Stick and Jersey.

● #TwistLickDance Challenge (13 October – 31 December): Grab an OREO x BABYMONSTER pack and show off your best #TwistLickDance moves. Tag @oreo.mysg on Tiktok and use the hashtags #TwistLickDance and #OREOxBABYMONSTERMY. Stand a chance to win the sweetest Kpop Adventure to Korea and BABYMONSTER official merchandise!

Bella Astillah has been appointed as the new face of Nestlé La Cremeria, bringing her down-to-earth charm and vibrant personality to the beloved premium ice cream brand as it launches two exciting new flavours; Neapolitan Royale Stick and ChocoBerry Royale Pint.

The Malaysian actress-singer brings to life what the brand stands for – finding simple pleasures in the little things and embracing moments of self-reward. “For me, Nestlé La Cremeria is more than just ice cream; it’s a fulfilling little treat that lifts my spirits and reminds me to savour the moment,” said Bella.

April Wong, Business Executive Officer of Nestlé Ice Cream announced, “We’re thrilled to introduce two new flavours – Neapolitan Royale Stick and La Cremeria ChocoBerry Royale Pint . What’s more exciting, we welcome Bella Astillah to the Nestlé La Cremeria family. Her warmth and authenticity beautifully reflect our belief that everyone deserves a moment to celebrate themselves and savour life’s sweet pleasures.”

The new Nestlé La Cremeria Neapolitan Royale Stick is a thoughtfully crafted blend of smooth vanilla and strawberry ice cream, wrapped in a rich chocolate coating and topped with a delightful medley of crunchy pistachio nuts, tangy cranberries, and golden granola.

The Nestlé La Cremeria ChocoBerry Royale Pint swirls together rich, creamy chocolate and strawberry ice cream, elevated by a luscious drizzle of chocolate sauce and chocolate crispies for an added satisfying crunch.

Don’t miss your chance to taste the indulgence at the Nestlé Ice Cream festival – happening this month! Starting in Kuala Lumpur and making its way to Penang and Johor Bahru, treat your taste buds to the all new La Cremeria Neapolitan Royale stick and ChocoBerry Royale pint – crafted for those sweet moments worth savouring.

Join the celebration here:

Kuala Lumpur
Date: 28 August – 1 September 2025
Time: 10 am – 10 pm
Location: LG2, Central Avenue, Sunway Pyramid

Penang
Date: 18 – 21 September 2025
Time: 10 am – 10 pm
Location: GF, North Zone, Queensbay Mall

Johor
Date: 24 – 28 September 2025
Time: 10 am – 10 pm
Location: Further information on the location will be made available soon.

In an era where Gen Z is obsessed with vintage aesthetics and millennials are drowning in nostalgia, McDonald’s Malaysia has struck gold with their #YangKlasik campaign.

The fast-food giant has completely retrofitted their historic Titiwangsa drive-thru outlet in Kuala Lumpur – the very first of its kind in Malaysia – into a full-blown ’80s time machine that’s equal parts marketing genius and cultural celebration.

When Fast Food Meets Time Travel

The transformation isn’t just a quick coat of neon paint and some retro signage. McDonald’s Malaysia has gone all-in, creating what they call “a full sensory experience” that celebrates both the heritage of their iconic McChicken and the vibrant spirit of the 1980s. Think bold colours, vintage typography, and an atmosphere that screams authenticity rather than corporate gimmick.

“This one-of-a-kind experience is more than just vintage décor,” explains McDonald’s Malaysia CMO Chin Mei Lee. “It’s a sensory journey designed to reintroduce the McChicken to a new generation, while reigniting fond memories for those who grew up with it.”

The McChicken: Unchanged, Unmistakable, Unforgettable

At the heart of this nostalgic campaign is McDonald’s dedication to their McChicken – a menu item that has remained virtually unchanged since its inception. With just three simple ingredients (chicken breast, fresh lettuce, and that signature special sauce), the McChicken represents everything the campaign stands for: simplicity, consistency, and timeless appeal.

The strategy is brilliant in its simplicity. While other brands chase the latest trends, McDonald’s is doubling down on what made them a cultural institution in the first place. It’s a bold move that positions the brand as both a keeper of tradition and a curator of cool.

Social Media Gold Mine

The results speak for themselves. Since the transformation, the Titiwangsa outlet has become a legitimate hotspot, attracting not just hungry customers but content creators and social media enthusiasts. The retro makeover has generated buzz across local platforms, with one couple even choosing the location for their pre-wedding photoshoot.

“A couple even chose McDonald’s Titiwangsa DT for their pre-wedding photoshoot because they loved the classic theme that much,” Chin reveals. “It wasn’t flashy, it was heartfelt, and it showed that maybe, just maybe, we created something that resonates beyond burgers.”

This organic social media traction is marketing gold – the kind of authentic engagement that money can’t buy but smart campaigns can inspire.

The Cultural Context

The timing couldn’t be better. In a world of constant change and digital overwhelm, there’s something deeply comforting about a brand that celebrates its roots while acknowledging contemporary culture. With Gen Z embracing vintage aesthetics and seeking nostalgia, comfort, and timeless culture, McDonald’s has tapped into a cultural shift that makes their classic offerings feel fresh again.

McDonald’s isn’t just selling burgers; they’re selling belonging, memory, and a sense of place in Malaysian culture.

More Than Just Marketing

The campaign extends beyond the physical transformation. The accompanying “Cinta #YangKlasik” music video – a karaoke-style love song – tells a love story centred around the enduring charm of the McChicken. It’s cheesy in the best possible way, embracing the joy and simplicity that made ’80s culture so endearing.

This multi-platform approach demonstrates how McDonald’s Malaysia has mastered the art of honouring the past while speaking to present-day audiences.

The Extended Run

Originally slated to end on 30 September 2025, the overwhelming response has McDonald’s Malaysia considering an extension. It’s a testament to the campaign’s success and a reminder that sometimes the best marketing doesn’t feel like marketing at all – it feels like culture.

The Bigger Picture

McDonald’s Malaysia’s #YangKlasik campaign represents something larger than a single promotional effort. It’s a masterclass in cultural marketing that acknowledges where the brand came from while staying relevant to where culture is heading.

In a landscape crowded with flashy innovations and limited-time gimmicks, there’s something refreshingly authentic about a brand that says, “Hey, remember when things were simpler? Let’s celebrate that together.”

The bottom line; McDonald’s Malaysia has created more than a retro outlet; they’ve crafted a cultural moment that bridges generations through shared food experiences and collective nostalgia. In doing so, they’ve reminded us why McDonald’s has always been more than just a meal – it’s a part of our culture.

The retrofitted Titiwangsa drive-thru continues to serve up ’80s vibes alongside classic McChickens, proving that sometimes the best way forward is a loving look back.

Mi Sedaap kicked off an exciting new chapter today at Sunway Pyramid in Selangor with the grand launch of their revamped Korean Spicy Chicken Ramen, marking a significant upgrade to their popular instant noodle line. The six-day launch event, running from 11-16 February at the LG Orange Concourse, transforms the space into a vibrant celebration of Korean culinary culture.

The upgraded noodles, crafted from premium Australian and Canadian wheat flour, deliver an enhanced texture specifically designed to complement the authentic Korean spicy sauce. This new formulation allows consumers to customise their spice levels while enjoying the rich, authentic flavors that Mi Sedaap has become known for.

“Korean culture has become an integral part of Malaysian life – from entertainment to cuisine,” notes Country Manager Ng Hock Guan. “Our Korean Spicy Chicken range bridges this cultural connection by offering an authentic Korean taste with an ASEAN twist that appeals to local palates. We’re elevating the instant noodle experience through premium ingredients and innovative flavors.”

The launch event features none other than K-Drama heartthrob Ahn Hyo Seop as the brand’s official ambassador. The popular actor stars in Mi Sedaap’s latest TV commercial, where he enthusiastically endorses the authentic Korean taste of the product, declaring that these noodles “truly taste like Korea!”

In a bold move to reach Malaysian consumers, Mi Sedaap has announced an unprecedented 1 Million Cup Giveaway campaign. The brand is deploying roving trucks and installing vending machines throughout Klang Valley, starting with 10 locations and expanding to 20 by year-end. This initiative aims to bring the taste of Korea directly to Malaysian consumers, making it more accessible than ever.

Shoppers can also take advantage of an exclusive 5+1 promotional pack available at participating retailers nationwide. The launch celebration at Sunway Pyramid features interactive games, exclusive giveaways, and spicy challenges that put contestants’ heat tolerance to the test.

The revival of Mi Sedaap’s Korean Spicy Chicken Ramen represents a perfect blend of authentic Korean flavors with Malaysian sensibilities, offering consumers an accessible way to enjoy premium instant noodles that truly capture the essence of Korean cuisine.

ANIPLUS café is thrilled to announce that the very first official HATSUNE MIKU: COLORFUL STAGE! Collaboration Café will be coming to Singapore, starting 13 December!

ANIPLUS café is a concept store that combines the “Collaboration Café” concept from Japan, one of the staples in the otaku culture where a café features a particular anime or game theme, with an official merchandise store.

Integrating anime, comic and games (ACG) with lifestyle and dining, ANIPLUS café is the one-stop destination for ACG enthusiasts to enjoy and experience their favourite works in various forms, bringing fans together to share the passion for Japanese anime and pop culture.

Fans can now experience a musical journey like no other with HATSUNE MIKU: COLORFUL STAGE! X ANIPLUS collaboration café. Get ready to step into “SEKAI” with ANIPLUS café collaboration featuring all 6 units – VIRTUAL SINGER, Leo/need, MORE MORE JUMP!, Vivid BAD SQUAD, WonderlandsxShowtime and Nightcord at 25:00.

Inspired by the units in the world of “SEKAI,” fans can look forward to a themed café interior with a specially curated menu of mains, desserts, and drinks. Exclusive gifts and merchandise will also be available during the collaboration café period! Bring home limited-edition collectibles such as coasters and mini holders – with every drink or food item purchased from the collaboration menu.

Collaboration merchandise exclusive to ANIPLUS are also not to be missed. To commemorate the collaboration, ANIPLUS café will be offering limited edition souvenirs – stickers and bookmarks – with any purchase of HATSUNE MIKU: COLORFUL STAGE! merchandise.

Check out the special themed decor, showcasing the vibrant anniversary illustration. Fans can admire the café’s decorated walls as well, such as the adorable chibi lightbox decoration. Remember to snap away and keep wonderful memories of this special event!

ANIPLUS also presents exclusive premiums for all visitors to collect during this collaboration period. Receive a random coaster with any drink item ordered, and a random mini holder with any food item (main/dessert) ordered from the collaboration menu.

To commemorate the collaboration, limited edition souvenirs will be given upon purchasing HATSUNE MIKU: COLORFUL STAGE! Merchandise.

For more details, go to anipluscafe.com/hatsune-miku-colorful-stage/.

Introducing explosive, mouth-watering, all-new Spicy Mala Crunch and Spicy Mala Burger at KFC Malaysia. Available from 13 November, only for a limited time only!

Spicy Mala, a bold new flavour, a delectable creation crafted for those who crave an adventurous taste journey that promises to elevate your taste experience. Generous amount of spicy sauce infused with authentic flavours of Sichuan peppercorns with fiery chilli, offering a unique numbing sensation with every bite.

This potent combination of Sichuan peppercorn and chilli has been a favourite in oriental cuisine, known for its distinct mouth-numbing sensation.

The Spicy Mala Crunch starts at RM18.99 for the 2pc combo, while the Spicy Mala Burger is offered as a la carte for RM15.99 or in a combo from RM16.99. This limited-time offer is available across all stores in Peninsular Malaysia for dine-in, delivery, and take away, and in East Malaysia from 26 November 2024.

Prices may vary by locations.