Xiao Zhan was recently named 2025’s Weibo Most Commercially Valuable Star.
The result was concluded based on metrics such as follower growth, number of endorsements, and brand appeal. The final results showed that Xiao Zhan retained his title as champion with 86.7 points, the same as the year before.
The report stated that the number of sponsors for Xiao Zhan’s starring drama “The Legend of Zang Hai” has reached a new high, with over 60 brands sponsoring the show and generating over RMB 500 million in revenue.
The actor himself was revealed to have secured seven new high-end luxury brand endorsements through the drama, and the rights to “The Legend of the Tibetan Sea” have been sold to over 190 countries and regions.
Meanwhile, the second place goes to Bai Lu at 86.46 points, followed by Dilraba Dilmurat with 85.83 points.
As to why Zhao Lusi, who has been a household name last year due to her new drama, has not been named in the list, it was due to the fact that she deleted her Weibo account with more than 30 million followers during her contract dispute with her former agency.
(Photo Source: SINA, Xiao Zhan IG)