Clothing brand Diesel has appointed SEVENTEEN’s Hoshi as its new brand ambassador.
Sharing the good news on 16 July, the Italian label posted several new images of the singer in various casual wear, writing, “[Hoshi] of Seventeen has been named Diesel’s brand ambassador. A global K-POP icon known for his charisma, self-confidence and the freedom of expression he brings to the stage, Hoshi is perfectly aligned with Diesel’s ethos.”
“I am happy to be part of Diesel’s family,” said Hoshi. “As a brand ambassador, as this will enables me to show various aspects of myself with Diesel to the world.”
Prior to the announcement, it is noted that Hoshi, real name Kwon Soon-young, has already been involved in various Diesel-related events, including the Diesel Fall/Winter 2024 show in Milan back in February.
Meanwhile, the brand is set to open its third and largest store in Korea on 20 July.
(Photo Source: Hoshi IG)