OREO, the world’s favorite cookie by Mondelēz International, is teaming up with South Korean mega girl group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration.
Fans of the iconic Oreo sandwich cookie and fans of BLACKPINK (BLINKs) can look forward to bespoke products and a slate of activities and engagements across platforms in Malaysia, Indonesia, Philippines, Thailand, Singapore, Vietnam and South Korea in 2023.
“We are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation,” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
“We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play, and hope that the infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities to follow. Watch this space for more to come!”
The OREO x BLACKPINK collaboration will be rolled out across key markets in successive waves, and will feature two distinctively BLACKPINK-inspired variants. These products will hit the shelves of major retailers and e-commerce channels from early 2023, for a limited time only.
Details of special OREO x BLACKPINK activities and contests lined up to delight and reward fans will be revealed shortly. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.
OREO x BLACKPINK is exclusively for Asian markets.