In this technologically advanced era, social media is the main medium used by almost every person on earth. Not just when it comes to updating about daily social lives, but also in expanding businesses. 

Hence the emergence of influencers, social media users who are influential enough to be the promoters of products to their huge following. Aside from products, influencers also hold, well, an influence over the masses when it comes to beauty, fashion and health. It all depends on their strength and capability. Let’s take a look below at our list of Malaysia’s top influencers on Instagram! Want to know of more popular Malaysian influencers? Check out Part 2 right here!

Khairul Aming


Khairul Amin Kamarulzaman, or more popularly known as Khairul Aming, has more than 2.6 million followers on Instagram, which also include celebrities. He often uploads videos of creative, easy-to-follow and mouth-watering recipes! The most awaited by his followers are the annual “30 cooking videos for the 30 days of fasting”. His tagline “Hey what’s up guys!”, said at the beginning of his videos, has also become a popular catchphrase among his fans.

Vivy Yusof


Who doesn’t know the beautiful entrepreneur, TV personality and Malaysian fashion icon Datin Vivy Sofinas Yusof?  Better known as Vivy Yusof, the FashionValet dan The dUCk Group founder has more than 1.8 million on Instagram. Apart from sharing products and OOTD, Vivy also often shares about her daily lives with her husband and their adorable children.

Little Miss Khan


Popular with the nickname Little Miss Khan, the younger sister of popular celebrity Neelofa, Ameera Khan, could be seen starting to follow in her sister’s footsteps especially in fashion. Despite living in London, she still has tons of followers in Malaysia. Her Instagram currently has more than 1.2 million followers. Ameera also very often diligently records her life abroad and uploads it on her Little Miss Khan YouTube channel.

Adira Salahudi


Once labelled as the ‘clone’ of “Running Man” member and South Korean actress Song Ji-hyo, Adira Salahudi is an ‘Instafamous’ who is of Thailand and Arab descent. She can often be seen modelling for famous boutiques and cosmetic products. She recently become a mother to son Adam Arsel Dimar, following her marriage to the charming Ammar Azizan. Adira, who has more than 955 thousand Instagram followers, also has her own contact lens brand called Eyes of Adira.

Mat Dan


Fluent in speaking Malay with a Terengganu accent, that’s Mat Dan; real name Mohammad Kareef Daniel Abdullah following his conversion to Islam in 2013. Due to his fluency in the Malay language, the England-born Mat who has been living in Malaysia since 2009 is well known as the host for TV shows “Haramain Backpackers – Trans Siberian” and “Mat Dan Kaki Jalan”. Mat Dan, who has been appointed as the Travel Ambassador of Terengganu, has more than 886 thousand followers on Instagram.

Dr. Amalina Bakri


Dr. Amalina Bakri started garnering attention after scoring an impressive 17A1 in the 2004 SPM. She begun her career after graduating from the University of Edinburgh in 2013. Being not only smart, but also fashion forward, has earned her the nickname Dr. Bling Bling. Now a surgeon at the Imperial College in London, she is also engaged to a British man. Using social media as a way to spread awareness of health issues, Dr. Amalina now has more than 714 thousand followers on Instagram.



Social media is utilised to showcase his extraordinary video editing skills, that’s the specialty of Mohamad Sofian a.k.a. Sofyank96! His creativity has attracted attention not only in Malaysia, but also abroad. He even got to meet Hollywood A-lister Will Smith in Budapest. His four years of hard work proves fruitful when he got the attention of his idol, Zach King, who contacted him and asked for a meet-up in Indonesia and together they did a collaboration video. Sofyank has more than 661 thousand Instagram followers.

Sharifah Rose


Sharifah Rose Sabrina, who has more than 672 thousand Instagram followers, is more known by Rose. The YouTuber and part-time model likes to share photos related to fashion, make-up techniques and other beauty matters. She is also the face of clothing brand Umma and cosmetic Anasism. She was previously linked to singer Ismail Izzani but is now in a relationship with the stepson of Datuk Seri Siti Nurhaliza, Aazief Khalid.

Syafiqah Aina


One of the most popular Instafamous with a following of 1 million, young entrepreneur Syafiqah Aina started garnering attention when her then-boyfriend (and now husband) Hafiz Mahamad rented a limousine to celebrate her birthday. Until now, videos of the entrepreneur couple often go viral as Hafiz often showers Aina with luxury and romance.

Bella Khan


Her laidback and cheeky attitude makes Bella Khann well loved by many. With more than 623 thousand followers on her Instagram, Bella is also famous for her funny videos on YouTube. Though she lives a good life now, she didn’t come from a well-to-do family and her father passed away when she was little. She is now an entrepreneur with her own cosmetic company that was built upon years of hard work.  In fact, she recently caught everyone’s attention after managing to buy her dream car, Mercedes GLA 250 4 Matic.