It was a sweet treat for Etude House customers who also happen to be fans of Elfira Loy, as the Malaysian actress recently made an appearance at the country’s flagship store to introduce new colors in its Double Lasting Foundation range.
“I was very surprised when I received this offer to collaborate,” the 23-year-old said at the event as she talked about how the collaboration between them come about. “I have just come back from Seoul and I just bought tons of Etude’s stuff from there!”
|Elfira Loy smiling happily while flanked by Etude House Malaysia’s Brand General Manager, Willy Choi,
and General Manager of AmorePacific Malaysia, Margaret Chin.
|Elfira Loy presenting a fan with a cute house-shaped gift.|
After explaining the 7 new colors from the foundation range, which were introduced to suit Malaysian K-beauty fans with tanner skin, the actress held a Q&A session where she then presented the fans who guessed correctly with special Etude House goodie bags.
|Etude House’s makeup artist Dave Kim demonstrating how to do the Contour Beam look.|
|Etude House mascot, Sugar, photobombing some unsuspecting guests.|