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The first flagship store of Etude House, South Korea’s number one cosmetic brand, is now open to the public!

Located in Sunway Pyramid Shopping Mall on the Ground Floor, the store held a special opening party yesterday prior to the grand launch.

The party was attended by VIPs, media, fashion bloggers, celebrities, and also some lucky shoppers – all dressed up in pink!

Even the mascot, Sugar, was there!

Several representatives from South Korea also attended the party, they include Ms. Guemjoo Kwon, CEO of Etude Corporation, Etude’s very own make-up artistes Daniel Kim and Dave Kim, and also some oppas! (*wink wink*)

Check out the photos from the opening party!

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Welcome to the biggest Etude House in Malaysia.

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Make-up demonstrations were done here.

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Basic items needed for the looks.

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The staff here have different uniforms.

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The new “Dear My Glass Tinting Lips-Talk” collection.

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The “Play 101 Stick Color Contour Duo” collection.

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The mascara and lipstick section.

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Lipstick, lip-gloss, lip tint, lip balm – anything you need for your lips, they have it!

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There are different kinds of compact powders for different types of skin textures and tones.

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The body and hair section.

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Rejuvenate your skin with their masks that include many different ingredients.

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More lips section.

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And more for the eyes as well.

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Which look suits you the best?

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Compact power, foundation and highlighter are some of the basic items needed for your face. 

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The two models from Miss Astro Chinese International pageant.

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Oppa giving out free cotton candy to the guest!

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Everything is so pink!

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 Look at the pink macarons! 

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Aww…adorable cupcakes~

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Sugar-shaped cotton candy. Such a pity to eat it.

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More pink food!

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(L-R) Margaret Chin, General Manager of AmorePacific Malaysia, GuemJoo Kwon, CEO of Etude Corporation.⁠⁠⁠, and Etude House Mascot, Sugar.

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The make-up demonstrations begin.

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Dave Kim is showing how to put on eye shadow.

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Daniel Kim is showing how to contour.

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Daniel Kim uses the “Play 101 Stick Color Contour Duo”.

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Dave uses rosy red to compliment the light skin tone of the model.

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Malaysian celeb Sazzy Falak drops by!

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Here’s a full shot of her.