Korea’s number 1 make-up brand Etude House is set to open its first flagship store in Malaysia with a brand new concept at Sunway Pyramid Shopping Mall.

The new 2,455 sq ft flagship store will house more than 1,000 product lines ranging from cosmetics, skincare, body care, perfume, hair care, nail colours and more.


Special features at the flagship store include the “Find Your Look” section that presents the “Etude House Signature 9 Looks” with distinctive product highlights and 9 how-to video tutorials for customers to watch.

Customers can also immerse themselves at the beauty interactive zone to select their ideal cushion compacts, and there’s also a dedicated makeup studio providing customers with access to professional makeup services.

The new flagship store will also introduce their “Dear My Glass Tinting Lips-Talk” collection, which carries 20 different lip shades and 20 uniquely designed lipstick cases where you can mix-and-match, and customise your lipstick to your personality and mood.

The special lipstick engraving service, the Lips-Talk personalisation is available in store for customers and will be available in three selections of language – Korean, Malay and English.

Complimentary engraving service for Lips-Talk is redeemable with the purchase of one complete set at a promotional price of RM56 during the store opening.

“At Etude House, we believe that makeup should be a fun experience. We hope our customers can spend a great and enjoyable time at our store, learning and discovering their beauty, the secret of Korean makeup innovation, and the fun of makeup through our quality products and store experience,’ said Ms. Guemjoo Kwon, CEO of Etude Corporation.

“We hope all girls will experience fun with our MakeUp Play that embodies the core of our brand.”

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The first Etude House flagship store is slated to open with a grand launch at 10am, 18 August 2017 at Lot G1.76 & G1.77, Ground Floor, Sunway Pyramid Shopping Mall.

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Furthermore, it is rumoured that Etude House ambassador Krystal Jung of girl group f(x) will be coming over to the country some time this year, although this is not confirmed by official parties.

Fingers crossed and stay tuned to our page for an official announcement!