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Apple has announced a special edition of its iPhone 7 and iPhone 7 Plus that comes in a bright cherry red colour, which is part of its partnership with (RED), an initiative that is raising awareness and funds to help eliminate HIV/AIDS in the world.

The vibrant red aluminium finish will be available to order worldwide starting this Friday, 24 March, in 128GB and 256GB, starting at USD749, similar to the prices of a normal iPhone 7 and 7 Plus.

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“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT) RED Special Edition all the way to today’s line-up of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.

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“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT) RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

A portion of the profits from the sales of these iPhones will go to the non-profit Global Fund, which finances HIV programs in areas like South Africa, Ghana, and Rwanda.

Previously, Apple has also released other (RED) editions gadgets and accessories including the Beats Solo3 wireless headphones, iPhone 7 Smart Battery Case, and Beats Pill+ portable speaker.

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According (RED) CEO Deborah Dugan, Apple is the largest corporate donor to the Global Fund, generating USD130 million for its efforts to date.

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than US$130 million as part of its partnership with (RED),” said Deborah Dugan in a statement.

“Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT) RED iPhone.”