After the drama and dispute between Chatime former master franchisee for Malaysia, Loob Holding Sdn Bhd and its Taiwanese partner franchisor, La Kaffa International, CEO Bryan Loo has finally announced the new name that will be replacing the iconic brand via video, and it is called “Tea is Our Life”.
“Tea is more than a drink to us. Tea is life. And we’re going to brew something new for Malaysian tea drinkers,” writes the post of their new Facebook page which was recently created at the end of January.
With the sudden termination of Chatime contract in Malaysia that has shocked many long-time fans, Loo had announced that he would be rebranding all of his 165 outlets in Malaysia, and this has drawn concerns among some Malaysians, but Loo ensured that despite having a different name, it will be operated by the same team, “both employees and partners”.
“Change is inevitable, but transformation is a conscious choice. While we don’t always have control over how or when the changes will occur in our life, we can choose how we are in relation to those changes,” Loo said on his Facebook page.
“Today we step onto a path of transformation, and move from being a victim of change to being a co-creator with change. Sometimes it’s painful, sometimes it’s beautiful, but we believe it will be a worthwhile journey ahead of us!,” he continued.
While the official launch date of the new “Tea is Our Life” brand is yet to be announced, we assume that it will be sometime in March, in conjunction with the closing of Chatime Malaysia.