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Japanese e-commerce platform, Rakuten will be shutting down its operations in Malaysia, Singapore and Indonesia by March 2016.

Its closure will affect around 150 employees in the region, but the company will still have its regional headquarters in Singapore.

(Photo source: e27.co)

“Rakuten is closing early model B2B2C (business-to-business-to-consumer) e-commerce marketplaces in Singapore, Malaysia and Indonesia. This is part of a transformation of e-commerce that is key to Rakuten’s global strategy map for the future as announced on February 12,” Rakuten said in a statement obtained by Marketing.

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“In SE Asia, as the market itself changes and adapts, we are looking toward C2C (customer to customer) and mobile business models for e-commerce and other businesses.”

C2C mobile services will also be introduced across the globe as Rakuten is now focusing more on customer satisfaction and quality experience.

Rakuten competes with a number of e-commerce websites in Southeast Asia like Lazada, Zalora, Groupon, Qoo10 and more.