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The Southeast Asia transportation
app, MyTeksi has undergone a major rebranding exercise and will be now known
simply as Grab.
Grab includes all their company’s
services such as GrabTaxi, GrabCar, GrabBike, GrabHitch and GrabExpress under
one umbrella brand.
Established in 2012, Grab has
transformed from a simple taxi-booking app to Southeast Asia’s largest land
transport company having over 200,000 drivers and 11 million mobile app
downloads.
“We’ve grown over the years –
and we’re now much more than a taxi app. This new brand is an important
evolution that represents our goal to outserve our customers. We are not only
providing passengers with a transport service, we are saving them time and
ensuring they have a safe ride,” said Anthony Tan, Group CEO and Co-Founder of
Grab.
The new and improved Grab
represents their growing platform of on-demand services to provide customers
the freedom to get to their destination safely and conveniently as well as
providing stable job opportunities.
The updated logo was designed with
dual lines representing the endless road of possibilities with the brands new
identity relating closely to its passengers, drivers, employees and even the
society.
“We are focused on designing the
best possible product for our users. We take a hyperlocal approach to
understand what users in Southeast Asia prefer, from language preferences to
payment options,” said Tan Hooi Ling, Co-Founder, Grab. “The updated Grab app
is about improving the core experience – we want to make it as simple as two
clicks to book a ride.”
The Grab app is available on the
Apple App Store and Google Play for free with existing users to have their app
updated.
(Photo Source: grabtaxi.com)