The cars wrapped with the Imperial Stormtrooper and BB-8 designs will roam the streets of Kuala Lumpur, Manila, Ho Chi Minh and Bangkok until 30 December 2015 as part of GrabCar’s regional marketing campaign in collaboration with Disney Southeast Asia.
Indonesia and the Philippines have raised the bar as they’ve also wrapped motorcycles to roam the streets under the GrabTaxi and GrabBike brands.
Cheryl Goh, Group VP of Marketing, GrabTaxi Holdings mentioned in a press statement, “This initiative is part of GrabCar’s ongoing efforts to delight passengers and make their journey with GrabCar fun and memorable. Our “Star Wars” themed GrabCars celebrates the release of the new “Star Wars: The Force Awakens” movie, and will make one’s commute more entertaining.”
How to book a “Star Wars” themed GrabCar:
1. Download the MyTeksi app via Google Play and App Store. Register your account for free.
2. Select the ‘STAR WARS GrabCar’ option as your vehicle type.
3. Enter your pick-up and drop-off locations.
4. Click Next and await confirmation of your “Star Wars” themed GrabCar.
Customers who journey with the “Star Wars” themed GrabCars stand a chance to win one of 20 pairs of movie tickets to “Star Wars: The Force Awakens” that is being given away daily. The winners will be chosen at random based on their booking IDs and notified at least two days after their ride.
Those who miss out can still try their luck to win “Star Wars: The Force Awakens” merchandise in the Snap and Share contest. GrabCar is giving away “Star Wars” merchandise daily to a few lucky winners who snap and share the photo of the “Star Wars” themed GrabCars on their social media accounts. Simply use the hashtags #theforceawakens #grabcar and tell us why you deserve to win by filling in the caption ‘I want to win STAR WARS: THE FORCE AWAKENS merchandise because…” Contest starts today and ends on 30 December 2015.
(Photo Source: GrabCar)