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Former beauty pageant champion Soo Wincci is seeking to break into the music market in America as she is currently working on her latest single “This is the Time” with multi-platinum award-winning record producer David Bendeth.

A photo posted by Wincci 蘇盈之 영지 (@soowincci) on

The 29-year-old singer who is also an actress, model and chef – has been dreaming of spreading her musical career to Hollywood for a long time and now she is taking her first step.

“My initial plan is to come here [America] for 10 days but it has been cut to a week due to my commitments in Malaysia and Taiwan,” said the singer to Berita Harian.

“This is my first step for a better future…Being able to work with composer David Bendeth is truly an honour. I don’t know how it will turn out or how long it’ll take me to expand my market here but I promise that I will keep working hard, experiment and find strategies until I succeed,” she added.

Other than that, Wincci will also be having her first ever solo concert on 31 October 2015 titled “Simply Inwinccible” at KLCC Plenary Hall, with “This is the Time” serving as the theme song for the concert.

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Early bird promotion will start from 18 to 31 August at ticketcharge.com.my.