150624 maxis waze safe mode

Maxis and Waze have collaborated to introduce the world’s very first “kid-sourced” voice navigation on Waze to promote safe driving among parents.

According to a recent survey, 97 percent of parents in Malaysia claimed that they drive safer when there are children in the car.
Thus, Maxis has decided to roll out the Safe Mode Kids project, which features voices of Malaysian children between the ages of 3 to 12, to form navigational alerts so that parents will drive safer on the road.
Unlike the usual direction prompts, the Safe Mode Kids will have children with cute voices saying sentences like, “All set. Don’t forget your seat belt”, “Re-routing. Eyes on the Road!” and “Accident reported ahead. Please be careful, OK?”

The new voice navigation pack will be made available to more than 50 million Waze users around the world.
“Let’s face it — parents do drive safer when kids are in the car. So we worked with Waze to put kids in as many Malaysian cars as possible. With the festive season approaching and knowing that Malaysia ranks 17th in the world for ‘most dangerous roads’, we thought Safe Mode Kids could be a charming and effective way to remind our fellow Malaysians to drive safer,” said Maxis marketing services head Sulin Lau as quoted by The Rakyat Post.
Here’s how to active the Safe Mode Kids voice pack:-

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