It’s no surprise to find out that Jay-Z’s new music streaming service Tidal, which rolled out late last month with 16 wealthy and successful stakeholders, has turned out to be a big flop.
Previously, many indie and underground artistes complained that the service only benefits mainstream artistes rather than exposing nameless ones, making those who are already rich and famous become even more rich and famous!
BGR reported that after the launch of Tidal, the service briefly cracked the U.S. iPhone top 20 download chart. But two weeks after that, it has fallen out of the top 700.
Tidal reportedly pitched that it will offer listeners better sound quality and will be paying its artistes a higher royalty rate than other music streaming services like Spotify and Pandora – only that the artistes it’s paying are superstars like Madonna, Rihanna and Nicki Minaj, because, you know, they just don’t get paid enough.
Unfortunately, despite having powerful supporters, many users still feel that the service charge way too much when they can just get similar features on other cheaper or even free services.
In fact, Tidal’s main rivals, Spotify and Pandora, have occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively, which is the first time two music streaming services have hit the top 4 in sales simultaneously.
Apparently, Tidal’s attack on both Spotify and Pandora has managed to increase the brands’ awareness.
Looks like there’s a lot more that Jay-Z needs to do in order to turn Tidal into a wave.