pilot programme video age 012

Nowadays, almost everything needs age ratings including products, toys, theme park rides, movies, television shows, video games, and most recently, music videos.

Age rating is an initiative by the government to protect children from unsuitable content.
Now, more and more music videos from singers such as Miley Cyrus, Nicki Minaj, Robin Thicke, Rihanna, etc, are simply too vulgar with their lyrics and video content which can pollute the minds of young children.

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According to BBC, ratings will be decided by British Board of Film Classification with all three major record labels, Sony, Universal and Warners, taking part in it.
This is already the second phase of the government-backed pilot scheme, which first started as a behind-the-scenes trial in last October.

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(Photo source: bbc.com)

The first phase of the scheme found that roughly 20 percent of videos on YouTube and Vevo would receive a 12, 15 or 18 certificate.
One of the songs found to require certification is Ellie Goulding’s “Love Me Like You Do”, one of the original soundtracks from “Fifty Shades of Grey” movie.


For now, the scheme only applies in UK, but since it is still in its second phase pilot stage, it might roll-out in other parts of the world, including Malaysia once it is stable. Surely our government and many Malaysians would be supportive of this system since we have high sensitivity towards censorship.
(Main photo source: guim.co.uk)