One of the most well-known and popular resorts in Singapore, Marina Bay Sands, have introduced their multimillion dollar “Never Settle” campaign to the world.
According to Lipstiq, the campaign’s advertisement is directed by award-winning American director and photographer, Anthony Mandler and features football star and fashion icon, David Beckham.
|Beckham all suit up to promote Marina Bay Sands.|
The two minute commercial shows Beckham in various elegant settings like the grand entrance of the Chairman Suite, enjoying fine dining at their celebrity chef restaurant and more, all at the Marina Bay Sands.
|Beckham revealing the bar at Marina Bay Sands.|
Beckham said that he had previously collaborated with Marina Bay Sands which included charity event projects, inspirational workshops and also for festive celebrations.
|Beckham while shooting the commercial at Marina Bay Sands.|
“This is a brand that always aspires to be the best in everything it does. That’s why I love Marina Bay Sands. I am thrilled to be part of its story for the ‘Never Settle’ campaign, which is about a celebration of an amazing destination,” he said.
On the other hand, director Mandler who had collaborated with other celebrities such as Rihanna, Jay Z and Beyonce, described Beckham as the masters of their ceremonies.
Check out the commercial of the “Never Settle” campaign here below.
(Photos source: Marina Bay Sands)