Bjork has announced that her latest album, “Vulnicura”, is arriving several months earlier than the official release date.
“Vulnicura will be rolling out worldwide over the next 24 hours!” Bjork posted on her Facebook. The Icelandic singer decided to roll the album out earlier than expected after finding out that it has been leaked online for illegal downloading, according to Billboard.
“Overall, the advice was to do a pre-sale on iTunes with the instant gratification of two or three tracks,” says Derek Birkett, the founder of Bjork’s label One Little Indian.
“Bjork ideally wanted to get the whole record out, and to cut a very long story short, she made a mostly artistic decision that she wanted to get it all out. She felt very passionately about it,” he added.
|The album cover for “Vulnicura”.|
Birkett ran into problems with several of his licensees and also received a warning from the Rough Trade Germany, saying that they would refuse to work with Bjork anymore if Birkett made the whole record available. It was argued that uploading the whole album will affect its physical sales, as the vinyl version is still expected to hit the stores in March.
He had to reach out to former Bjork’s manager Scott Rodger, of music management consortium Maverick and Missi Callazzo, who handles Bjork’s U.S. distribution.
There was even trouble with Amazon when the online retailer refuses to make the album available as a free download to anyone who pre-orders the physical edition, following Bickett’s decision to release the whole album on iTunes. Amazon claims it a marketing scam to make the album soar to number one on the iTunes charts.
Despite the complications the album leak has brought, Birkett says that they will not be pressing charges against the people who leaked it online.
(Photo source: ludditestereo.com)