Sanrio plans to break gender stereotypes with new project, “Hello Kitty Men”. Since its creation four decades ago, Hello Kitty has always been geared more towards the female crowd, now Sanrio wants to change all that in commemoration of the cartoon character’s 40th anniversary.
The project was launched on 10 September 2014, with a six-day exhibition for “Hello Kitty Men”. So men of all ages are invited to join the party from 10 to 16 September 2014.
The exhibition, titled “HELLO KITTY MEN meets HANKYU MEN’S TOKYO”, is held at department store Hankyu Men’s Tokyo. According to Anime News Network, the T-shirts are designed by graphic designer Mina Tabei, design studio OUWN’s Atsushi Ishiguro and design company Nendo. The original designer for Hello Kitty, Yuko Shimizu, will also be present for a talk at the event.
An exclusive Hello Kitty Men card case will be given to shoppers who spend about USD 152 or more at Hankyu Men’s Tokyo.
Sanrio collaborated with JapanLA to produce the 2012 limited edition of neckties targeted at men.
The same collection also featured bow ties in the same prints as the neckties.
A gender neutral Hello Kitty cap.
So far no other info has been released. Fans will have to wait until next year, according to Sanrio, for the release of the actual products. The company currently has uploaded one teaser picture for “Hello Kitty Men”.
In the meantime, for any fans visiting or staying in Malaysia, be sure to catch Hello Kitty’s upcoming birthday bash at Nusajaya, Johor, this coming October.