Recently, Time magazine published a list of the top 13 candy bars that have made the most impact on the chocolate-bar industry and its consumers by interviewing “candy experts and historians” and the prize goes to, Kit Kat.
The chocolate-covered wafer biscuit bar confection now-produced by Nestlé is not only the first candy bar to be marketed as a “social snack”, with the well-known tagline “Have a break, have a Kit Kat”, but also the first to become a global obsession.
For example, even Google’s Android named its operating system “KitKat” last year.
Kit Kat opened its first store in Tokyo this past January, selling flavours such as wasabi, edamame and sweet potato, and the creation of the Kit Kat Cake by fans.
Other candy bars that made it into the list are Hershey’s Milk Chocolate, Toblerone, Nestlé Milk Chocolate and Snickers. The Nestlé Crunch ended up in the 10th place because Time felt that the candy used cheap puffed rice to lower the cost of candy bars.
Conversely, the Milky Way candy bar ranked at No. 12 was credited for being the first chocolate bar to mimic an actual dessert: the Milky Way malted milkshake.
The least influential candy bar in the list is the Wonka Bar, produced by Quaker Oats Company. The Wonka Bar was introduced as a promotional stunt for the 1971 film version of the Roald Dahl children’s novel “Charlie and the Chocolate Factory.”
The full list of “The 13 Most Influential Candy Bars of All Time” is as follows:
1. Kit Kat
2. Hershey’s Milk Chocolate
4. Nestlé Milk Chocolate
6. Chicken Dinner
7. Grenada Chocolate
8. Scharffen Berger
9. Cadbury Milk Chocolate
10. Nestlé Crunch
11. Baby Ruth
12. Milky Way
13. Wonka Bar