A&W brings back awesomeness with A&Wesome Festival
Having gone through several ups and downs for the past few years and successfully coming out a victor, 56-year-old Quick Service Restaurant (QSR) chain brand A&W has decided to thank its Malaysian fans for their support by holding the first ever A&Wesome Festival.
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A&W successfully held its first A&Wesome Festival. |
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Great Root Bear ready to serve visitors with yummy treats at this A&W food truck. |
“They celebrated their birthdays at our outlets with Rooty® The Great Root Bear and have at least one item on our menu as their favourites; or they could have hanged out at A&W after school in the afternoons for our iconic RB float.”
Since A&W Malaysia Sdn. Bhd. was acquired by IMRSB more than a year ago, Ang has introduced new items to the menu.
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A&W’s signature Coney this year added new flavours, like the Buttermilk Cheese Coney and Sichuan Mala Coney. |
“Our kiosks will offer different menu from our outlets such as Waffle To Go, which is one of our customers’ favourite dessert of waffles and ice-cream but are now packaged to be eaten on-the-go with soft serve; and Float on Cone, which is a twist of RB sorbet with vanilla soft serve.”
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