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Submissions for MTV Project Aloft Star now open


Come and get yourself discovered with Project Aloft Star as the fourth Asia Pacific edition is now accepting submissions.

Amplified by MTV, Project Aloft Star has now extended to Australia and Indonesia thanks to the success of the project for the past three years.

“We’re excited to be exploring new talents this year by opening up entries to include Australia and Indonesia. We also want all music-lovers to be involved by voting for their favourite musicians via the projectaloftstar.com website as well as engaging with us on our social media channels,” said Mike Fulkerson, Vice President, Brand & Marketing, Asia Pacific.

Debuted in 2008, the competition is an annual platform to discover music talent and support aspiring music acts in nine markets: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan and Thailand.

Last year, the competition drew over 500 entries and 600,000 public votes.

Together with MTV, Aloft has helped boost the visibility and quality of original compositions amongst musicians and continues to be a catalyst for musical creativity, with Project Aloft Star serving as a platform for showcasing the hottest up-and-coming artists.

Aspiring bands, artistes and songwriters are invited to submit their original compositions – either through YouTube, Youku, or SoundCloud links to the website at projectaloftstar.mtvasia.com, between 5 July to 21 August 2017.

Four finalists will be shortlisted for each cluster where three will be selected by judges from MTV, and the fourth will be a People’s Choice finalist.

Each winning artist will receive a mentorship from MTV and Believe Distribution Services, a Believe Distribution Services deal for marketing and distribution, and USD10,000 to kick-start their music career.

Finals will be held from October to November 2017 at Asia’s newest Aloft hotels: Aloft Perth for the Australia and Southeast Asia finals, Aloft Seoul Myeongdong for the South Korea finals, and Aloft Taipei Zhongshan for the Greater China finals.

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