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Malaysian animation “Didi & Friends” launches its first store

Popular Malaysian pre-school animation “Didi & Friends” now has its own store at The Curve mall!

The store is a collaboration between creator Digital Durian with Metrojaya and Astro.

It is Digital Durian's first foray into a licensing and merchandising store.

The store was launched on 23 December 2016, featuring exclusive selection of high-quality and fun limited edition “Didi & Friends” merchandise such as plush toys, apparel, school supplies, bags, DVDs and more.

There is also a play area and custom-made five-foot sculptures of the series’ main characters Didi, Nana and Jojo.

According to Kr8tif Express, Co-Founder and Director of Digital Durian Sinan Ismail has revealed that the company’s next plan with “Didi & Friends” is to release an English version of the animation via a collaboration with British Council in Malaysia.

“Didi & Friends” is an educational song series for pre-school children consisting of classic English children songs and nursery rhymes in Bahasa Malaysia.

The series has also recently features the Mandarin, Indonesian and Thailand versions of the songs.

Boasting over 200 million views on YouTube, the musical animation is also the number one pre-school TV programme on Astro Ceria.

(Photo sources: Didi & Friend's Facebook)


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