Mediacorp celebrates 80 years with a series of initiatives
This year, Singapore’s giant media company, Mediacorp is marking 80 years of radio broadcasting with a series of activities prepared to engage its listeners, advertisers as well as the community.
Started back in June 1936, Mediacorp used to have only one radio station operating from a Government building in Empress Place.
Today, it has a network of 13 radio channels that broadcast mainly in the four national languages, making it the largest media broadcaster and provider in Singapore.
The company has listed out the initiatives planned for the year 2016 through Radio 80 in statement obtained by Channel News Asia. The highlights include:-
• Voice of Radio (寻找星声音). Singapore’s top three radio stations – LOVE 97.2FM, YES 933 and Capital 95.8FM – will launch a search for the next generation of Chinese-speaking radio talents. Winners will be offered a deejay contract with Mediacorp.
• 80 in 80. The concert giveaway will see Class 95, Gold 905, 987FM and Lush 99.5FM giving away 80 concert experiences to listeners during call-in contests. A grand winner at the end of the year will win eight concert experiences in 2017.
• News: Music To My Ears. Singapore's only English news and talk station 938LIVE will present a unique concert with newsmakers in Singapore and Asia jamming with young local indie singers.
• Viva Karnival & Rentak Singapura ROCK 80! Popular Malay stations, Warna 94.2FM and Ria 89.7FM will bring listeners together with deejays in a fun-filled carnival topped off by a concert celebrating the Malay rock hits of the '80s.
• Mother’s Day Extravaganza. Oli 96.8FM will honour eight 80-year-old mothers who have made an immense impact in the lives of others.
• Radio Gives Back. An initiative launched in 2011 to celebrate the 75th anniversary of radio broadcasting in Singapore makes a comeback. In reprising this corporate social responsibility activity, Mediacorp will adopt 80 needy families and provide them with household necessities for an entire year, supported by their sponsoring partners, Daikin Airconditioning (Singapore), Chan Brothers Travel and Harvey Norman.
• Radio 80 Exhibition. An exhibition on 80 Years of Radio in Singapore will be presented at the National Museum of Singapore, in collaboration with the Singapore HeritageFest 2016. This exhibition will focus on the importance of radio in bringing communities together, and its influence on our cultural identities.
• TV sitcom. A 13-part comedy broadcast on Mediacorp’s Channel 5 will feature a fictional radio station with a bunch of talented, eccentric deejays. Cameo appearances by popular radio personalities can be expected.
• An update of MeRadio. Mediacorp’s radio app, which reaches over 500,000 visitors monthly, will see a refresh by introducing a better interface for accessing all of Mediacorp’s 13 radio stations and new features to enhance listeners’ experience.
“People love radio for its personal and portable nature. Our radio stations have thrived by focusing on listeners, and remaining informative and entertaining,” said Ms Debra Soon, Head, Family (English) and Premier Segments and Chair of Mediacorp’s Radio 80 Committee.
“In a disruptive media landscape, we will continue to adapt, so look forward to more innovations from us, to take radio beyond 80 years,” she continued.
(Photo source: wikimedia.org)