Apple Music reverses policy after Taylor Swift’s statement
After receiving an open-letter from renowned music artiste, Taylor Swift, who speaked out for all musicians, producers, crew and record labels, Apple Music has decided to reverse its payment policy to now pay artistes during the app’s three-month free trial.
“This is not about me…This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs,” the powerful pop princess voiced out on behalf of all music artistes, labels and publishers on her Tumblr.
Swift decided to voice out because she knows that Apple, who she considers as one of her best partners in selling music – can afford to pay the artistes, writers and producers for the three month trial period.
“Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right,” read her statement.
In less than a day, Apple's senior vice president of Internet software Eddy Cue immediately responded in a tweet saying that the company has decided to pay the artistes during the customer’s free trial period.
We hear you @taylorswift13 and indie artists. Love, Apple— Eddy Cue (@cue) June 22, 2015
#AppleMusic will pay artist for streaming, even during customer’s free trial period— Eddy Cue (@cue) June 22, 2015
I am elated and relieved. Thank you for your words of support today. They listened to us.— Taylor Swift (@taylorswift13) June 22, 2015
Taylor Swift, 25 has become the youngest woman ever to be included on “Forbes Most Powerful Women” list. She ranked number 65 on the Forbes annual list of the most powerful women in the world.