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Florence + the Machine new music video, “What Kind of Man”


English indie rock band Florence + the Machine has recently unveiled the music video for “What Kind of Man” which is the lead single from their latest album, “How Big, How Blue, How Beautiful”.

“What Kind of Man” is a blues pop song written by vocalist Florence Welch and Kid Harpoon.

Directed by Vincent Haycock and choreographed by Ryan Heffington, the song was released on YouTube 5 days ago and has already reached over 2 million views.

The beat of the song starts up slow and then breaks into heavy beat of guitars and drums. According to Triple J, the lead vocalist said, “It's got very loud guitars and that was very fun to record actually.”

She added, “Trying to get exactly the right tone of guitar - I never realised how complicated that is. It took us forever.... Every day there'd be a different guitar sound. We ended up layering with three different guitar sounds, one on top of the other, in order to create this one song.”

“What Kind of Man” peaked at number 57 at UK Singles Chart.

See the music video of the song below.


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