Obama's "Between Two Ferns" boosts health care registrations
"Between Two Ferns" for Funny or Die is created by comedian Zach Galafianikis, following interview-style shorts featuring many high profile stars like Natalie Portman, Ben Stiller and Justin Bieber amongst others.
In Galafianikis' newest "Between Two Ferns" interview, US president Barack Obama sits on the other side of the two ferns with a hilarious script and effective plug for his healthcare website, gaining close to 3 million views on Youtube alone and already boosting numbers for HealthCare.gov.
“Zach actually was pretty nervous,” Obama said in a radio interview about the segment. “It was funny to watch because this whole Between Two Ferns’ schtick – which I wasn’t familiar with before my staff told me that we had been pitched to do this – his whole character is to go after the guest, and I think he was looking around and seeing all these Secret Service guys with guns and thinking, ‘I wonder what happens here if I cross the line?’ But we had a great time.”
Obama's appearance on "Between Two Ferns" has helped gain positive attention for America's new and improved healthcare site and to encourage more young people to sign up for health coverage.
According to the US Department of Health and Human Services, the plan worked, and the website saw a 40% boost in traffic after the video went live on March 11.
Though Obama wasn't familiar with the show before he was being pitched the idea, his 15 year old daughter Malia has seen every episode.
"When I was at the dinner table with the girls and I said, ‘Well today I did something with Zach, it’s called Two Ferns, I think,’ Malia was so excited," Obama continued.
"She had seen all the previous episodes, so I figured it was going to reach our target audience, which is a lot of young people, and it turns out we’ve had close to 15 million hits. And the amazing thing is afterwards people actually did link to healthcare.gov and actually signed up for health insurance, so it ended up working, but I think I have to keep my day job."
You can watch the 'interview' by clicking this link.